Department The Florida State University’s Division of Student Affairs Marketing Office seeks an innovative and creative professional to coordinate, direct, and manage all digital media marketing campaigns for major programs, initiatives, and events.
Equal Employment Opportunity
An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer.
FSU’s Equal Opportunity Statement can be accessed at: https://hr.fsu.edu/sites/g/files/upcbnu2186/files/PDF/Publications/diversity/EEO_Statement.pdf.
Responsibilities The Digital Media Specialist will provide visionary leadership, management, strategic direction, and coordination for all electronic, social, and web media campaigns designed to help support the Division of Student Affairs major programs, initiatives, and events. The Digital Media Specialist must be able to harness strategy, and brand development, ensuring designs and content reflect consistently and positively the brand image and University and Division ideals. Must be able to develop and assess strategies to effectively reach diverse student populations as well as the university community.
Will coordinate, manage and produce content for the Division of Student Affairs social media accounts, including Facebook, Twitter, YouTube, and Instagram.
Manage creative processes from concepts to completion for all digital media content
Collaborate with the digital and visual development teams to develop digital media marketing plans, analyze results, and identify promotional marketing opportunities.
Develop and manage content calendar across all social media accounts, generate analytic reports, and recommend best practices.
Supervises and assigns projects to student staff. Qualifications Bachelor’s degree and two years of experience or a high school diploma/equivalency and six years of experience.
(Note: a combination of post-high school education and experience equal to six years.)
Excellent organizational, verbal, and written communication skills.
Familiarity with a variety of software programs within the Adobe Creative Suite, such as Photoshop, InDesign, and Illustrator.
Knowledge of how to develop brand identities through multi-channel marketing.
Good comfort level interacting with clients and university officials.
Evidence of participation in ongoing professional development opportunities in the areas of digital media, graphic design, and/or brand development.
Recent hands-on experience with applying design, or visual identity practices.
Professional business skills, such as project management and leadership.
Familiar with how to strategically utilize a variety of social media channels, as well as software for video editing and graphic design.University Information
One of the nation’s elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research, encourages creativity, and embraces diversity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!
