Marketing Director
Key Role:
Lead marketing efforts to increase the number of and enhance the experience of guests.
Key Responsibilities:
- In-store marketing and sales growth
-Daily: Guest experience through marketing activities, lead and direct customer recovery efforts
-Weekly: Direct sales related Team member contests and secure and deliver prizes
-Monthly: Review and plan sales growth efforts accordingly with Operations Director
-Yearly: Planning/execution of store marketing for peak seasonal sales (May-July)
-Store events: manage and communicate store events proactively with flyers and social media platform, leverage PR opportunities
- Community and school relationships
-Develop these relationships with face to face visits, phone and email contact
-Manage spirit night partnerships, ensuring schools actively promote on their own and sign our agreement
-Communicate in a professional and timely manner to grow our brand
-Manage requests for donations (no cash donations) according to donation guidelines
- Catering and Outside Sales
-Ensure proactive communication with operational leaders
-Manage deliveries within Outside Sales guidelines
-Ensure necessary catering supplies are on hand for standard orders at all times
- Attend leadership meetings and work closely with the leadership team to discuss current and future marketing activities
- Work closely with operational leaders, communicating proactively to make sure they are prepared with food, supplies and staffing to deliver great experiences.
- Coordinate scheduling needs with the respective leader handling scheduling
- Leverage our 4 unique assets to develop emotional connections. Ensure the Cows are leveraged consistently and according to CFA standards
- Maintain cow costumes and outfits to protect our investment
- Maintain and keep organized marketing closet, outside storage, and off site storage.
- Within guidelines provided by the Operator, prepare an annual marketing budget during Q4 of the prior year.
Key Goals:
We will know the Marketing Director is successful upon attaining the following:
- Reaching established goals with sales( Customer count, check average, and outside sales)
- Strong and growing brand/reputation in the community
- Marketing costs(food and expenses) are within established budget
Key Traits:
The Marketing Director should:
- Work a maximum of 35 hours per week
- Understand different dynamics/needs of the operations of the business
- Communicate very well with the team
- Plan and organize proficiently, appreciating the need for systems and budgets
- Be a person who infuses energy and optimism into the team
- Be driven to serve others and impact their lives in an extraordinary way
Job Types: Full-time, Part-time
Pay: $18.00 – $25.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Professional development assistance
- Tuition reimbursement
- Vision insurance
Supplemental Pay:
- Bonus pay
Education:
- Associate (Required)
Experience:
- Marketing: 1 year (Required)
Work Location: One location
