VTrips maintains compliance with the Department of Labor’s Occupational Safety and Health Administration updated Covid-19 guidelines. Beginning September 23rd, 2021, all employees of VTrips must provide proof of vaccination or provide proof of a reasonable exemption.
VTrips dba Resort Collection is a leading Vacation Rental Property Management Company with locations in five states. We are currently searching our next Content Marketing Manager to work with our team in Panama City Beach, FL.
The Content Marketing Manager is responsible for the planning, development, and implementation of the company’s overall content strategy. He/she is ultimately responsible for the management of the company’s content marketing operations and the overall success of content marketing initiatives. The Content Marketing Manager guides the content marketing strategy, facilitates ongoing content planning, manages the day-to-day creation, editing and promotion of content, and reports on the results of each content marketing initiative.
Duties and Responsibilities:
- Develops and maintains positive business relationships with staff.
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
- This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion.
- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement. Development of editorial governance so content is consistent with our brand voice, style, and tone.
- Editorial calendar and organization workflows must be developed and managed.
- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
- Measurement and optimization of the program will be required on a regular and ongoing basis.
- Management of all creative resources including designers, writers, and other agency personnel.
- Edit, proofread, and improve content.
- Analyze web traffic metrics.
- Share content through various channels, ensuring strong web presence.
- Receive customer feedback and generate ideas to increase customer engagement.
- Integration of content programs with brand campaigns to drive brand to demand.
- Executive presentations on the program approaches and results will be required.
- Measuring the results of marketing activity to inform future marketing campaigns.
- Consults with staff to understand goals and scope of the desired marketing program
- Analyzes existing website traffic and internet activity related to the company and products.
- Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine optimization (SEO) techniques.
- Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
- Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
- Reports campaign results to management, addressing any questions or concerns.
- Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
- Ensures projects are completed on time and on budget.
- Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects.
- Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
- Assists with development of the organization’s website to ensure its efficiency and efficacy.
- Performs other related duties as assigned.
Required Skills/Abilities:
- Thorough understanding of internet marketing and general marketing strategies
- Knowledge of social media and HTML.
- Excellent verbal and written communication skills.
- Excellent interpersonal and managerial skills.
- Strong organizational skills with superior attention to detail.
- Ability to conduct and correctly interpret research and web analytics.
- Ability to implement marketing plans.
- Ability to multitask and meet deadlines.
- Proficient with Microsoft Office Suite or related software.
- Experience creating content for the web and growing a social audience
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Ability to analyze and present content and social performance
- Experience with wordpress, Google analytics, Slideshare, and the top social channels
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.
- Understanding of web publishing requirements
- Editorial mindset with an ability to predict audience preferences
- Hands on experience with SEO and web traffic metrics
- Expertise in social media platforms
- Project management skills and attention to detail
Education and Experience:
- Strong experience preparing content marketing plans
- 6+ years of content marketing or direct copywriting experience
- Bachelor’s or Master’s in Marketing, Communications, Journalism or related discipline
- At least three years of internet marketing experience with a proven and verifiable record of accomplishments required.
