Duties/Responsibilities:
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Collaborate with web development and design teams, campaign marketing, and product marketing on web redesign/revisioning; provide guidance on web marketing strategy.
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Provide expertise and guidance on strategies that will increase the website’s visibility and generate qualified traffic generate awareness, drive traffic, increase engagement and produce leads.
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Understand data flow requirements and work with other teams to connect the necessary data collection and flow from marketing campaign activities from the web through to pertinent Martech tools and systems.
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Analyze web traffic metrics and suggest solutions to boost web presence, monitor SEO/SEM and marketing performance metrics to forecast trends, and analyze measurable data and advise on how the impact of marketing campaigns can be continually analyzed and optimized.
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Collaborate with campaign marketing, web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s).
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Advise campaign strategists in developing and expanding company’s web presence through multi-channel marketing programs.
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Coordinate with other marketing team members to ensure active promotions and campaigns are represented on the website(s).
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Maintain current knowledge of trends and developments in online marketing.
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Performs other related duties as assigned.
The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $95K -$105 K. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
Required Skills/Abilities:
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Knowledge and experience with marketing strategy as it specifically relates to web design to drive traffic, produce, and nurture leads, foster engagement, and promote brand.
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Excellent written and verbal communication skills.
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Excellent organizational skills and attention to detail.
Education and Experience:
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Bachelor’s degree in Marketing, Business, Communications, or related field required.
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Three years to five years of related experience preferred.
Job: MARKETING
Organization: North America
Schedule: FULL_TIME
Req ID: 1076
